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Beckhoff Automation LLC last week opened a new regional office in the greater Atlanta area. The facility spans more than 5,000 sq. ft. (464.5 sq. m), and the company said it will boost its sales, support, and training capabilities.

Beckhoff also plans to use the facility for customer meetings, seminars, and other events. The company‘s new facility features a training room to keep customers and employees up to date on the latest advances in automation software, networking, and motion control.

To support special projects and proof-of-concept validation for customers, Beckhoff’s new office also has a research and development room stocked with technologies that its engineers can use to collaborate with experts across industries.

“The new Atlanta office has already become the home base for our Georgia-based team of sales and application engineers and the main hub for our Southeast Region,” stated Buck Tanner, business development manager at Beckhoff USA.

“Beckhoff continues to experience significant market share growth across industries in Georgia and surrounding states, with many customers who are excited to redefine what’s possible through adaptive automation technologies like XTS and XPlanar,” he added. “With the new facility in Alpharetta, we’re not only creating opportunities for our team to collaborate and share knowledge, but we’re also demonstrating a firm commitment to our customers and their success.”

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Beckoff joins growing robotics hub in Georgia

While Boston, San Francisco, and Pittsburgh may be the best-known robotics hubs in the U.S., Atlanta is home to a growing robotics ecosystem. Beckhoff’s new office in Alpharetta, Ga., is less than an hour’s drive from Atlanta. The company said this location will help it to continue growing its customer and market share across the Southeast U.S. 

While Georgia has long hosted Fortune 500 companies such as UPS, Home Depot, Delta, and Georgia Pacific, it has only recently started emerging as a hub for robotics innovation in the U.S. This shouldn’t come as a surprise because Atlanta is home to four out of the top six warehouse automation suppliers, and it said is the only U.S. city in the global top 10 for logistics automation.

In addition, established robotics companies like Intuitive Surgical, Dematic, Exotec, Fortna, and Mujin have facilities in the state. RoboGeorgia recently established itself as a nonprofit organization that aims to position Georgia as a center for technology innovation, workforce development, and robotics startups. 

Alpharetta is home to more than 600 tech companies, which employ a significant percentage of the area’s residents. The city also maintains a strong talent pool of recent graduates of the area’s top universities.

In addition to the expansion in Atlanta, Beckhoff has opened new or relocated U.S. facilities in 2024 in Los Angeles, Chicago, and Austin, Texas. Along with its U.S. headquarters in Savage, Minn., Beckhoff maintains numerous regional offices in key metropolitan areas across the U.S.